The top 5 fundamentals for understanding SEO

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If you would like to improve the ranking of your website, it’s usually a good idea to focus in on fundamentals like SEO. Focusing in on the top fundamentals of SEO can seem quite difficult at the start but when you master some of the basic concepts, you can feel like you’re moving in the right direction with your SEO strategy. Here are some of the top fundamentals that you need to know about SEO:

Unique content: In order for content to rank well on any website, it needs to be unique. Borrowing content from other pages can often get your page flagged so it is important to be as original as possible with all of the content on page.

Title tags: properly formatted title tags are required for any business that is running a website. Properly tagging the headings on your page can improve your keyword metrics and help you gather more focused traffic.

Backlinks: Having high authority pages that also link through to your page is important. Backlinks are just links to your site from another site that is widely visited or highly ranked on search engines. As you build more of these, the validity of your page increases and it will rank higher on search engines.

Local SEO: introducing keywords about your local area and registering for a business page on google can be essential to capturing local traffic. A focus on local SEO means working on finding a local audience for your page and ranking it for local web traffic.

On page SEO: optimization tasks in SEO start with your existing page. Your website administrator needs to produce proper site maps, make sure that your website can be accessed quickly by bots, that your server status is regularly monitored and that the internal link architecture on your page is sound. Missing pages of your website or inaccessible paths will ruin your optimization for search engines.These are just a few of the top concepts that you need to be concerned with in the process of working with SEO.

This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a St Pete SEO company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.