Today’s companies won’t do much in their business area unless they have a clear marketing strategy. The last century’s marketing depended on spending a lot of money on TV and radio commercials but today, marketing is something that’s happening on the internet.
This is where SEO comes into play. For those that are not familiar with the term, SEO stands for Search Engine Optimization. It is the marketing strategy that allows your business to rank higher on search engines such as Google. And Google is an engine that is able to launch businesses to heaven and destroy them by simply banning them from its search results.
If you have a business in the area of Oxford, UK, then you need an Oxford SEO agency to run your marketing plans. Why you might ask? It’s a great question – for the simple reason that thinking global is great, but acting local is even better when business is in question. Let’s say you have a car dealership located in the area. You need an agency that will be able to make a marketing plan targeted to people that are potential customers.
Chances are great that you won’t be selling any cars to people in Poland. You’re targeting drivers from Oxford area and you need an SEO agency that will be also local and understands the needs of both the buyers and your business.
What needs to be done
First, you need to understand why you really need search engine optimization. Did you ever google your business? What results popped up on the first page? Some completely unrelated to your business, right? That’s normal. People are fighting for their place under the Google sun. Everyone’s trying to do what they can to get a higher ranking on the search engine and they are stealing your customers.
Even if a person gets online and tries to find your business, when they type in car dealership in Oxford, they’ll get lost in the sea of opportunities. Your company is not the only one. As a matter of fact, if you have a new business, your web page might not even be in the register until someone does the important tricks to make it stand out.
That’s why you need to hire an SEO agency to fix your web page and get all the SEO parameters straight.
What will they do?
When you hire an agency to fix your page and make it SEO relevant, they’ll probably first browse through your content and find all the flaws. Then, they’ll suggest writing some more content that’s relevant to the customers and to your business. They’ll search for the most important keywords and try to insert them in all the right places.
Then, they’ll fix every page’s metadata and get rid of the eventual bugs that are preventing your page from going places. The metadata is very important as this is what the search engine reads from your website. If the metadata is not right, you might even get banned from Google. Learn more about metadata here.
After that, they’ll probably try to add more relevant content with more links and backlinks. Connecting to other sources is very important for every page’s ranking. The relevancy is measured by many things and one of them is your contribution to the internet community.
In the end, if you’re plan is right, they’ll ask if you want them to publish content regularly for you. This is also one of the pillars of getting a higher rank. Become Google relevant is not a onetime deal but it is more a process on which you must work constantly.
As you can see, for best results and highest ranking online you need professional help from SEO agencies. It’s best to hire a local agency as they will surely know best what your company needs. The internet is a global phenomenon, but when it comes to local businesses it can also be very valuable for them too. If you’re planning going global too, read this article to learn some tips and tricks: https://mashable.com/2011/03/01/take-business-global
In the end, if you think you can do all this on your own, please know that SEO is a science of its own. Today, one of the most valuable professions in the IT sector is knowledge of SEO. Let professionals handle it, it’s best for everyone.