Writing for Search Engines is completely different from basic copywriting. Yes both are some form of writing but different. Much has been said about SEO being dead and web marketers ‘ advice to “write for people, not search engines,” but the fact remains that high rankings for words appropriate for your products and services will lead to commercial gain. If you’re searching for traffic, sales and online success, search engine writing needs to be a top priority as an S EO agency in Dubai
Here are ways how you can make your content relevant for search engines
- Keyword Research
Keyword research should begin with a brainstorm about the most relevant words and topics for your offers and your core audience. Focus on the terms your customers think will use when they search for your product or service. This is the “craft” bit of research on keywords because you understand the audience way better than anyone else. An educated guess work is a good starting point before using software to evaluate your choices.
- Keyword Implementation
When your perfect keywords have been picked, you need to use them in your text, but don’t go crazy. Using each keyword 2-3 times in the copy (depending on the length of the piece) is enough to prove that your material is important and try to squeeze it wherever you can have a detrimental effect on human readability.
- Focus On the Context Of the Content
It is important to focus on the context of the content because with most of the google updates happening the content should always align with the context. You can’t write an electronic gadget review in a health website for whatever reason it is.
- Make An Optimal length Of the Content a priority
This is a thing that most of the writers ask themselves how much is ideal or optimum length of the content that needs to be written. But there is not much clarity or proven research and updates to see how much is the optimal length for the content. On a basic practise the optimal
length for the content about 700 words to perform better with the content divided into headings and subheadings.